Olaplex gained popularity on TikTok and other social media as a treatment for dyed hair. One plaintiff claims in the lawsuit the treatments made her hair look "as if it were cut with a weedwhacker.". 'Olaplex products do not cause hair loss or hair breakage. 6, Olaplex No. By clicking Sign up, you agree to receive marketing emails from Insider After using Olaplex for months hoping to repair and strengthen my hair, I starting noticing excessive hair loss after shampooing. Hair loss is often a severe condition that affects people of every country, ethnicity, and age. Revolution Beauty 'don't deliberately copy anyone', Ariana Grande claims Forever 21 'stole' name, Human error to blame for train crash - Greek PM, At the crash site of 'no hope' - BBC reporter in Greece. "We have full confidence and believe in the safety and efficacy of our products," the company continued. to stem a slowdown in demand and push back against consumer complaints. We don't know if they were using expired Olaplex. 5 Bond Maintenance Conditioner has a person saying they used to have long hair but now must wear extensions due to hair loss from these products. Specifically, this Olaplex product is their Olaplex No.3 Hair Repair Perfector. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Valotin Hair Growth Support Supplement Review, Olaplex No.0 Intensive Bond Building Treatment, Olaplex No. In their products, Olaplex has their patented Bond Building Technology. Hair care brand Olaplex quickly won a wide following during the pandemic with products it says build chemical bonds that strengthen hair. Last Updated on February 21, 2023 3:47 PM, demanded that the ingredient be phased out. It is the final formulation that determines efficacy and performance. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged . Every one of Olaplex products pass this HRIPTT test.'. told "GMA." Bloomberg Daybreak Asia. As you can see, Olaplex products have some good qualities, but there are also plenty of bad things. Daniela Sirtori-Cortina. Olaplex products are widely available in beauty retail stores and online. Looking for a refresh, the 44-year-old said she turned to her hairstylist, who suggested the Olaplex hair care line as a possible solution to her problems. Please look out for the groups on Facebook just to see the damage this product has caused. Some people note other things like their hair feeling like straw, their scalp constantly itching, severe allergic reactions, painful blisters on their scalp, and other things. They allege the products caused hair loss, breakage, brittle . Top editors give you the stories you want delivered right to your inbox each weekday. The Olaplex hair loss products do have some success stories to share, but they also have a few things you should be concerned about. Do Not Sell or Share My Personal Information. Genute said she suspected Olaplex caused the damage because a February blood test showed she had no vitamin deficiencies or other health problems, she had not started any new medication, and her hair began returning to normal "right away" after she switched to a drugstore conditioner. So, Olaplex products clearly can work. In January 2022, Olaplex removed lilial from the product globally but landed in hot water in March over reports that the UK and European Union were considering a ban on the product, which turned out to be false. Companies frequently offer refunds to customers who have complaints about products. The new lawsuit alleged that if Olaplex had provided more information about such complaints, customers could have avoided going from "doctor to doctor desperate for answers" to learn if some other underlying health condition was the cause of their hair issues. Hair-care products company Olaplex Holdings, Inc. (Nasdaq: OLPX) said sales . Olaplex lawsuits First Olaplex lawsuit was filed on February 9, 2023, in the U.S. District Court Central District of California 28 women moved forward with a claim against Olaplex for causing hair loss, blisters and bald spots. (Bloomberg) -- Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp . Becky Barnhouse, a campground manager who lives in Ojai, California, is seeking a refund after buying $161 worth of Olaplex products in October per her stylist's recommendation. There are thousands of people all saying the same thing. "Independent third-party laboratory test results show that Olaplex products are safe and effective," the company wrote on its website, with links to several studies from industry standard tests. Have you tried @Olaplex? The brand will need to employ a strategic and extended communications and PR plan to win back consumer confidence. JuE Wong, chief executive officer of Olaplex, took to Olaplex's social media channels in a just over two-minute video to state that the suit, filed . Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. HairLossGeeks.com. I also really slathered it on. The lawsuit is the latest controversy for the ultra-popular hair-care brand. As Olaplex products are highly nourishing, if you apply the treatments near the roots of your hair you will clog the follicles and cause hair loss. She beings the post by writing: "Olaplex fires back with facts and science." She quoted recent articles on Olaplex, including Insider's coverage, which say that a direct connection between the products and effects like hair loss are hard to prove. The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, Its a 10, and Unilever. How to Geta Free Flight to Hong Kong in 500,000 Airline Ticket Giveaway, Stocks Drop for a Second Day; Yields Stay Elevated: Markets Wrap, The SPAC Fad Is Ending in a Pile of Bankruptcies and Fire Sales, Apple Suppliers Are Racing to Exit China, AirPods Maker Says, Microsoft Expands Game Pass as Regulators Fret Over Activision Deal. Read more here: Camp Lejeune Lawsuit Claims. Markets never sleep, and neither does Bloomberg. Want to stay in the loop on class actions that matter to you? The title of the article is: Olaplex Class Action Claims Hair Care Product Sold at Sephora Contains Dangerous Chemical.. 3 Hair Perfector. (Podcast). In a 61-page complaint filed in California's central district federal court on Thursday, a group of customers singled out its Olaplex No. Valid complaints deserve to be investigated to get to the bottom of any potential issues. What Could Elon Musk Possibly Be Thinking? ', Actress Kristin Cavallari told her 4.5 million followers: 'This is not an ad at all. These are admissions and statements she is making that can be imparted on Olaplex as a company and used against them as party admissions in a lawsuit. Sign up for notifications from Insider! Vicks VapoRub to Stimulate Hair Growth: Does it Work? Olaplex is the latest haircare brand to face a lawsuit after allegations that the brand's products caused hair loss for some consumers. Olaplex denied the customers' allegations. 0 to No. About 30 women are suing the Olaplex hair-care company, claiming its products caused their hair to fall out, bald spots to form, and skin rashes and other conditions to crop up. In many ways, this Olaplex suit feels a bit like . Olaplex and Cosway have been dismissive of consumers complaints, claiming hair shedding is normal and unavoidable and may have been caused by any number of other potential issues, the suit says. The makers of the hair treatment range Olaplex Holdings and Cosway Co., Inc. will be facing legal . Olaplex covers a wide variety of different hair products that help your hair grow. In 2020, the EU's European Commission classified lilial as a reprotoxic, a chemical that adversely affects fertility and fetal development, and a ban on the fragrance went into effect in March of 2022. Nearly 30 women joined together to file a lawsuit against Olaplex on February 9, specifically targeting its No. Olaplex CEO JuE Wong addressed . One woman says her hairdresser recommended it and that she noticed a difference after just the first use and plans on buying more. The beauty industry is no stranger to lawsuitsespecially when it comes to haircare. Now, the video game industry is on watch, Meet the judge deciding the $1.6 billion defamation case against Fox News. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being sued by about 30 customers for hair- and scalp-damage claims. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker," the suit says. Do you work at Olaplex or have information to share? Olaplex's image troubles come at the heels of the company's declining streak since going public in 2021. Please download the PDF to view it: Download PDF. Please contact the moderators of this subreddit if you have any questions or concerns. The defence followed a barrage of negative reviews of Olaplex's shampoos and hair protector products - which range from around 24 ($30) to more than $100 - in the past year, with users reporting that regular use caused their hair to break off, fall out, and become damaged, dry and dull. DMDM is a type of formaldehyde-releasing preservative, and formaldehyde is considered a probable carcinogen, which means it could cause cancer. This ingredient was made to repair hair strands on a molecular level. Why? Olaplex has also publicly addressed claims of hair loss on Twitter and TikTok, saying its products are independently tested and "results do not indicate that using our products can lead to hair loss.". Insider has previously reported on Olaplex customers who said they experienced hair loss and got refunds. Additionally, they hope to get full refunds, including tax, for all those who bought this product. Lilial was once used as a perfume in cosmetics, until the European Union banned it from March 2022 due to its impact on fertility. On Tuesday, Olaplex said net revenue this year will be $563 million to $634 million, a 15% decrease from 2022 at the midpoint. VideoAt the crash site of 'no hope' - BBC reporter in Greece, Havana Syndrome unlikely to have hostile cause - US, How 10% of Nigerian registered voters delivered victory, Sake brewers toast big rise in global sales, The Indian-American CEO who wants to be US president, Blackpink lead top stars back on the road in Asia, Exploring the rigging claims in Nigeria's elections, 'Wales is in England' gaffe sparks TikToker's trip. Customers suing Olaplex alleged they experienced "bald spots" and other scalp problems. The company also stated it has gone above and beyond industry beauty standards by publicly releasing test results from "independent third-party laboratories" on its website. Olaplex sells several products, including moisture masks and shampoo. BeautyMatter spoke with experts in cosmetic chemistry and consumer protection laws to understand what this lawsuit is really about and what the future may look like for Olaplex. One person wrote on Trustpilot: 'I've been using Olaplex shampoo and conditioner for about 6 months now and love it. According to the suit, Olaplex didnt recall any of its products, even after receiving thousands of complaints. I was using No. The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker, the case describes, noting that the products have also changed the texture of the plaintiffs hair while causing scalp injuries such as extreme itchiness, rash, yeast infection, bacterial infection, open sores, burning and overall sensitivity, as well as psychological harm. The brand perhaps most . Sparks makes it clear she is not affiliated with this lawsuit, and her opinions are not to be taken as legal advice. 'If our products pass the HRIPT test, that means it was not shown to cause sensitivity or inflammation to the skin, including the hair follicle, which is the primary cause of hair loss. The legal challenge also claims the company - made famous for promises of 'bond-building' damaged hair - made false claims about its products' efficacy and alleges the firm obscured the fact that its formula contained potentially harmful chemicals. Some of the women have experienced extreme itchiness, rashes, yeast infections, bacterial infections, burning, open sores - and as a result, depression - according to the legal documents. A lack of regulation enables brands to engage in dubious greenwashing practices and leads to a lack of consumer protection by federal agencies like the FDA. Consumers have the right to question, but I am not sure if these [28] women have photos to prove they have hair loss or merely found an opportunity to get compensation, says King. Let me first tell you about what Olaplex offers before getting to the good and bad things about their products. In many salons around the world it is offered - at an additional price - as a treatment for those getting their hair coloured. The lawsuit . A Facebook group called 'Olaplex Hair Loss/Hair Damage?' According to the lawsuit, each variety of Olaplex products contains "known skin irritants and sensitizers," which can cause allergic contact dermatitis and, consequently, "extreme diffuse hair loss.". With Olaplex having a lawsuit against them, there are obviously bad reviews. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. There is a lawsuit that says the companies cause-- the company's products cause hair loss and other problems. 8 and Olaplex No. All Rights Reserved. The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss and conditions including "inflamed, blistered, flaking or scaling skin". The filing said lilial is still allowed in beauty products outside of the EU, including in Canada. When you buy through links on our site, we may earn a commission. JuE Wong, chief executive officer of Olaplex told The Business of Beauty, that the lawsuit was "frivolous.". The Olaplex lawsuit asserted that the company's products caused hair loss, bald spots, scalp rashes, brittle hair, and hair breakage. Turn on desktop notifications for breaking stories about interest? This is also known as their patented single ingredient: Bis-Aminopropyl Diglycol Dimaleate. This video reviews why these people may have scalp injuries and hair loss while using Olaplex. Manage Settings The lawsuit singles out two ingredients in Olaplex products the plaintiffs allege could lead to hair loss and scalp issues: lilial and panthenol. Having a patented ingredient unique to their product is a good thing. Olaplex works on the inside of the hair to strengthen the bonds between the hair's molecules. They list on their website current class action lawsuits and settlements to keep people informed. Keep in mind that one person said it took over a year for their hair to grow back. According to the lawsuit, each variety of Olaplex products contains known skin irritants and sensitizers, which can cause allergic contact dermatitis and, consequently, extreme diffuse hair loss. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit adds. But she's not satisfied with the company's response. The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp. Generally, there can be merit to a products liability case if the plaintiffs can show that Olaplex has misrepresented their product by deeming it safe and making claims it will not cause hair loss, if they have been made aware of issues with the product causing hair loss due to chemicals or poor instruction, for example, and [if] the ingredients can be linked to hair loss directly caused by the chemicals or ingredients of the product, she said. Once the brand started offering home-care formulas in 2018, it immediately reached cult status and raised $1.55 billion in an initial public offering in September 2021. Barnhouse stopped using the products after 10 treatments because her hair started breaking, she said. Be sure to let me know! . If you are researching different brands to find the perfect hair growth products for your hair, you may have found the Olaplex brand. It helps minimize the damage caused by protein-eating molecules, as well as preventing hair loss. The lawsuit, which was filed on 9 February, includes claims from 30 women who used products from Olaplex, as reported by CNN.The brand is notably sold at retailers such as Sephora and Ulta and is frequently advertised by influencers on TikTok. You cant see their posts without joining the group, but there is some information given in their rules. It comes after California lawsuit claiming products cause baldness and blisters, Luxury 'hair protectors' made by Olaplex 'caused women to go BALD and break out in blisters', lawsuit claims, How to spot if you've bought fake Olaplex: From QR codes to unmarked bottles - how to tell the difference between the genuine hair product and counterfeits. A few people noted that they liked the way it made their hair smell or feel. Consumers argue the ingredients alleged to be in the Olaplex hair care products lead to allergic contact dermatitis, resulting in hair loss and injuries to the scalp. 9 products. Top Class Actions is a legal site that handles public lawsuits. Unfortunately, most of the ingredients in Olaplex products are chemicals like Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Iodpropynyl Butylcarbamate, Sodium Cocoyl Glutamate, PEG-4 LauratePEG-4 Dilaurate, Methyl Gluceth-20, and more. The lawsuit, filed . In fact, the No.0 Olaplex product has a very simple ingredient list of water, Bis-Aminopropyl Diglycol Dimaleate, Phenoxyethanol, and Sodium Benzoate. The chemical in question is butylphenyl methylpropional (lilial). 3 min read. The complaint also accuses the company of false advertising. All these products can be bought individually, in sets, or as a complete set as all of them (only one type of shampoo is included, of course). The 61-page lawsuit says that although Olaplex touts the products "over and over" in advertisements as "scientifically proven," free from harsh chemicals and "safe for all hair," the items are, in fact . Nor have Defendants issued any new warnings or otherwise disclosed the defects and dangers associated with the Products., As the case tells it, the defendants seemingly half-hearted recall amounts to an attempt to appease injured consumers and sweep under the rug the dangers presented by the Products.. Keep in mind that, as I write, Olaplex No.3 is marked as a Best Seller on Amazon. 3, Olaplex No. as well as other partner offers and accept our. Additionally, Olaplex publicly released the HRIPT tests for all of their products on their website to demonstrate the safety of Olaplex products for consumers who might be questioning using these products while the brand is battling these allegations in the court system. But despite negative claims about the brand, others have reported a more positive experience using Olaplex products. Consumers, editors, and the general public need to understand [that] when it comes to products, ingredients are just part of the story, says cosmetic chemist Ginger King. The brand, a staple in TikTok hair care routines, posted "third-party" test records on its website. However, even the hair products that havent been recalled still have chemicals in them. Olaplex is the latest haircare brand to face a lawsuit after allegations that the brands products caused hair loss for some consumers. By clicking Sign up, you agree to receive marketing emails from Insider I noticed that it started burning my scalp. 3, but that isnt very comforting. 4, Olaplex No. As the suit tells it, Los Angeles-based Olaplex and co-defendant Cosway Co.s unreasonably dangerous products fail to meet even the minimum cosmetic industry standards, as evidenced by the fact that, for instance, the Olaplex No. Top Class Actions posted an article about Olaplex in April . It's difficult to know just how many refunds Olaplex has issued. She said she also experienced redness and swelling around her face and hairline. articles a month for anyone to read, even non-subscribers! Commonly repeated side effects for many of the Olaplex products are hair breakage, thinning hair, and hair loss. Olaplex has released test results that it says show the products are safe. A group of 28 women have joined together to file a lawsuit against the makers of Olaplex, claiming that the popular hair care products contain dangerous chemicals, which may . It's about the combination of ingredients.. A 2022 study showed that panthenol, a form of vitamin B5, is effective for the treatment of androgenic alopecia. Cause #2: Using the product incorrectly. In the lawsuit, filed on Feb. 9 in California, Auriana and more than two dozen women across the country claim they have been left with hair that is worse off than before they used Olaplex products. Now, nearly four years later, Olaplex is better equipped to handle lawsuits of this nature in terms of resources and knowledge, and they know what theyre fighting for. In many ways, this Olaplex suit feels a bit like . To the contrary, many believed their situation would have been worse but for the Products.. However, most of the five-star reviews simply say how Olaplex products helped their damaged hair in some way. Hundreds of glowing reviews posted online by influencers, hair stylists, and other customers seem to support this claim, with some calling the products "life-changing" and "magic." A review on No. We don't know if they changed anything else in their hair routines that could have caused such issues. They just are kind of vouching for themselves rather than sounding concerned.". There are many reviews for Olaplex No.3 Hair Repair Perfector, both on the Top Class Actions legal website and on other sites. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. The company announced last year that it would remove lilial from its formula after the European Union labeled it a 'reprotoxic'. From the reviews, this is mainly the Olaplex No. Plaintiffs allege Sephora removed lilial from the Olaplex ingredient list in June 2021, but Olaplex did not actually remove the chemical until February 2022 and still continues to sell its runoff inventory containing lilial instead of recalling them. Of different hair products that help your hair grow s products cause hair loss is often a condition... Experience using Olaplex products pass this HRIPTT test. ' liked the way it made hair! Told her 4.5 million followers: 'This is not affiliated with this lawsuit, hair. And formaldehyde is considered a probable carcinogen, which means it could cause cancer win back confidence. Can see, Olaplex products helped their damaged hair in some way the. Show the products `` unreasonably Dangerous '' and ineffective site, we may earn a commission chemical.. 3 Perfector... Products company Olaplex Holdings and Cosway Co., Inc. ( Nasdaq: OLPX ) said sales '... Some good qualities, but there is a lawsuit after allegations that the ingredient be phased out carcinogen, means! Arranged in Denver, on Dec. 8, 2022 video game industry is No stranger to lawsuitsespecially when it to! Swelling around her face and hairline efficacy and performance including in Canada, others have reported more... Hope to get full refunds, including moisture masks and shampoo information given in their rules Olaplex quickly won wide! X27 ; s molecules editors give you the stories you want delivered right your! Have found the Olaplex brand if it were cut with a weedwhacker. `` suing. Caused hair loss for some consumers a Facebook group called 'olaplex hair Loss/Hair damage? extended. 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